Digital Marketing Bootcamp in Partnership with The Mastercard Foundation

Overview

The Digital Marketing Bootcamp is a free, 12-week coaching programme designed to equip you with the talents to kickstart your profession in digital advertising and marketing. Whether you have an interest in Search Engine Optimisation (search engine marketing), Search Engine Marketing (SEM), content material creation for social media and internet platforms, or analyzing digital advertising and marketing campaigns, we offer all of the instruments it’s worthwhile to succeed. Upon completion, we provide help in securing an in-office job or exploring freelance distant work alternatives.

What Jobs Can I Do After Completing the Programme?

Upon finishing the programme, you should have the talents to pursue a wide range of roles in digital advertising and marketing. Our graduates are well-prepared for positions resembling:

• Digital Marketer
• Digital Marketing Associate
• Digital Marketing Professional
• Digital Marketing Executive
• Digital Marketing Officer

You will likely be outfitted to deal with duties in search engine marketing, SEM, social media, content material creation, and marketing campaign analytics, with the flexibleness to work in-office or remotely.

Who Is This Programme For?

This programme is open to people aged 18-35 who meet the next standards:

• Educational Background: A level from a college, school, technical coaching, or vocational institutes (together with Cisco certifications).
• Employment Status: Unemployed or underemployed and never at the moment pursuing different schooling or coaching.
• Age Requirement: Must be between 18-35 years previous.

Programme Locations & Format

• Kumasi: In-person, 12-week programme, unique for ladies dwelling in the Greater Kumasi space.
• Accra: Online, 13-week programme, open to all genders dwelling in the Greater Accra space.
• Tamale: Online, 13-week programme, open to all genders in the Greater Tamale space.

No prior expertise in digital advertising and marketing is required. We welcome people who’re desperate to be taught, inventive, and able to clear up issues utilizing digital instruments.

Programme Requirements

• Kumasi Location: 12-week cohort, completely for ladies dwelling in the Greater Kumasi space.
• Accra & Tamale Locations: 13-week cohort, open to all genders dwelling in the Greater Accra or Tamale space.
• Age: 18-35 years previous.
• Educational Background: A level from college, school, vocational institutes, or technical coaching together with certifications (e.g., Cisco certification).
• Legal Eligibility: Must have the authorized proper to stay and work in Ghana.
• Commitment: Full-time availability in the course of the programme.

What You Will Gain

• Free-of-charge Training: Learn key digital advertising and marketing abilities without charge.
• Job Support: Access to job alternatives and freelance work placements.
• Networking: Build your first skilled community and develop your confidence in the trade.

Industry Skills You Will Learn

Technical Skills

• Digital Marketing Strategy
• Content Creation (Canva & WordPress)
• Email Marketing (Mailchimp)
• Search Engine Optimisation (search engine marketing)
• Search Engine Marketing (SEM)
• Social Media Marketing (Facebook, Instagram)

Behavioural Skills

• Growth Mindset
• Persistence
• Proactiveness
• Communication
• Creativity
• Time Management

Employability Skills

• Digital Marketing Campaign Development
• Interview Workshops
• CV & LinkedIn Profile Preparation

What We Offer

• Free Training: Gain the talents vital for fulfillment in digital advertising and marketing.
• Employment Support: Connect with hiring employers and obtain tailor-made CV and interview preparation from Employability Coaches.
• Mentorship: Ongoing mentorship throughout and after the programme that will help you overcome challenges and obtain your profession objectives.

Programme Dates

• Kumasi:
  Starts February third, 2025 (In-person)
  Duration: 12 weeks
• Accra & Tamale:
  Starts February tenth, 2025 (Online)
  Duration: 13 weeks

What Does a Digital Marketer Do?

Digital entrepreneurs are accountable for creating and executing advertising and marketing methods that increase an organization’s on-line presence. They deal with duties like search engine marketing, SEM, content material creation for web sites and social media, and marketing campaign analytics. Key tasks embody:

• Marketing Campaign Execution: Develop methods, execute e mail and social media campaigns, and apply search engine marketing/SEM.
• Research: Conduct market analysis and keep up to date on new digital advertising and marketing alternatives.
• Content Creation: Create participating content material for web sites, blogs, and social media.
• Analytics & Optimisation: Track and optimize campaigns based mostly on information evaluation, bettering the ROI of selling efforts.

Application Process

1. Sign Up
   Fill out a short kind to offer particulars about your availability and curiosity.
2. Complete Online Tests
   Complete a 30-minute take a look at assessing your logic and language abilities.
3. Interview
   Participate in a 40-minute interview to debate your motivations and objectives.

Ongoing Benefits of Generation

• Trusted Network: Join a rising community of Generation graduates, with continued help and studying alternatives.
• Get Involved: Help unfold the message and help others in accessing life-changing careers.
• Ongoing Support: Leverage your Generation community to discover profession alternatives and discover options to challenges.

Ready to launch your digital advertising and marketing profession?

Apply Now and safe your spot for February 2025!

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