Deadline: October 22nd 2023 | Uganda Marketing Excellence Awards 2023
| Title: | Uganda Marketing Excellence Awards 2023 |
| Organisation: | Uganda Marketing Excellence Awards |
| Fund/Benefit: | Recognise the phenomenal work of marketing practitioners around the country |
| Deadline: | October 22nd 2023 |
| Eligible countries: | Uganda |
The Uganda Marketing Excellence Awards are returning to honour the outstanding work done by marketers throughout the nation.
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These honours not only promote recognition but also raise attention to industry-wide problems. The 2023 awards will be a black-tie, red-carpet occasion to recognise marketing excellence for the initiatives and activities carried out from November 2022 to October 2023.
Each year, they will examine through these Awards how successfully companies, marketers, and their agency partners have used various media outlets, both traditional and digital, to develop campaigns that have had a significant influence on their target audiences.
The Uganda Marketing Excellence Awards will honour performance across media channels, even if digital media is still many marketers’ preferred new playground.
2023 Award Categories
Annual Advertising Campaign
- This honours advertisements that successfully reached and engaged target audiences via dazzling inventiveness and calculated strategy. Outdoor, TV, radio, web, and print are examples of channels.
Partnership marketing at its best
- This acknowledges the natural strategic alignment of two or more cooperating organisations to execute an effective customer marketing strategy. demonstrating how a collaborative strategy and common objectives led to a quantifiable win-win outcome.
The best way to leverage digital marketing
- This recognises the most effective use of digital to accomplish a business goal. To offer marketing excellence and a significant return on investment, use innovative, creative, programmatic, or immersive techniques, such as social media.
PR initiative of the year
- This honours excellence in the PR and associated communications industries. It encompasses every facet of the field, from brand-building activities to efficient issue or crisis management. with a track record of employing new and inventive techniques to accomplish desired commercial results.
Newest Innovation: Products, Services, or Processes
- This honours the creative creation of a brand-new good or service. Its customer-centric approach produces a standout value proposition that benefits both the company and its clients.
Campaign for experiential marketing of the year
- This honours the finest individual campaign, product/service launch, or event that had a profound effect on the competition and target market.
Particular Categories
- Best ESG campaign (new for entry but not for voting by the general public)
- This honour recognises the successful use of an organization’s power to bring about a constructive social or environmental transformation.
- Best Campaigns that are not for business or for social good (new for entrance but not for public vote)
- This award honours marketing achievements in the pursuit of growth through advocacy, fundraising, growth, education, or successfully modifying attitudes and behaviours.
- Marketing Campaign of the Year (open to entries but not to voting by the general public)
- This honours the best individual campaign that had a spectacular effect on the competitors and target audience.
- No entries or public voting for the Marketing Pioneer Award
- This honour is given to a person who has significantly and meaningfully improved the marketing profession in Uganda by ethical business practises, the growth of the marketing profession, or notable accomplishments in other areas of the industry.
- Rising Agency of the Year: No public voting, but open to entry
- This honours a new or rising agency that has had an exceptional year. Showcase your accomplishments in strategy, analysis, and creative to demonstrate how you have provided clients with marketing excellence, surpassed your rivals, and established new benchmarks for the future.
- Agency of the Year – No public voting, but entries accepted
- The agency with the most years is honoured with this prize. Showcase your accomplishments in strategy, analysis, and creative to demonstrate how you have provided clients with marketing excellence, surpassed your rivals, and established new benchmarks for the future.
Criteria
- The competition is open to advertisements made and marketed between November 1, 2022, and October 31, 2023 (but solely for the Ugandan market).
For more information, visit UMEAS.
