UNICEF Ghana Launches TikTok Youth Content Advisory Group for Gen Z Creators

Accra, Ghana – November 2025 – UNICEF Ghana is proud to announce the institution of its TikTok Youth Content Advisory Group, an unique initiative designed to have interaction younger Ghanaian creators in shaping safer, extra inclusive, and fascinating digital areas. This initiative varieties part of UNICEF’s broader mission to amplify youth voices, promote moral digital engagement, and foster significant participation in social advocacy.

Selected contributors will even have the chance to turn out to be U-Reporters, contributing on to UNICEF’s international youth engagement efforts and taking part in campaigns that affect coverage and social norms in Ghana.

The Imperative of Youth Engagement in Digital Spaces

In the modern digital ecosystem, platforms reminiscent of TikTok should not solely instruments for leisure but additionally important channels for social affect, civic engagement, and peer-to-peer schooling. Young folks, significantly members of Generation Z, are more and more shaping cultural traits and public discourse by way of digital content material creation.

However, with these alternatives come vital challenges. The proliferation of misinformation, unsafe content material, and inequitable illustration underscores the pressing want for youth-led oversight and steerage. UNICEF Ghana acknowledges that empowering youth creators to affect content material insurance policies and marketing campaign methods is crucial to making sure digital areas are protected, inclusive, and reflective of younger folks’s views.

Program Overview

The TikTok Youth Content Advisory Group is a volunteer initiative that permits younger creators to supply strategic steerage on digital content material, youth-focused messaging, and marketing campaign growth. The program is designed to:

• Elevate youth voices within the growth of social campaigns.
• Enhance on-line security and moral content material creation.
• Foster inventive and revolutionary approaches to digital engagement.
• Promote variety and inclusivity in on-line illustration.
• Encourage energetic participation in UNICEF’s advocacy campaigns, together with World Children’s Day 2025.

All contributors are required to register as U-Reporters, thereby linking their advisory contributions to a broader mechanism for youth advocacy, knowledge assortment, and social change.

Eligibility Criteria

UNICEF Ghana seeks candidates who embody creativity, duty, and social consciousness. Ideal candidates will meet the next necessities:

• Age: 13–25 years.
• Platform Experience: Active TikTok customers with familiarity in trending content material, security options, and international content material requirements.
• Ethical Awareness: Demonstrated understanding of accountable digital content material creation.
• Knowledge of Youth Culture: Awareness of Ghanaian Gen Z views and international traits.
• Commitment: Volunteer-based engagement to advise on content material technique and youth messaging.

Applicants don’t want skilled expertise, however ought to reveal dedication, creativity, and a transparent understanding of digital youth engagement.

Application Process

Applications are open for a restricted interval and contain a structured submission course of.

Key Dates

• Call Opens: Wednesday, November 5, 2025
• Call Closes: Monday, November 10, 2025 | 11:59 PM GMT

Applicants are inspired to submit full functions earlier than the deadline to make sure consideration.

Required Submission Components

1. Motivation Statement (“Your Why”)
   Applicants should submit a concise write-up (most 150 phrases) explaining their curiosity in becoming a member of the Advisory Group, their understanding of this system’s aims, and the way their participation can contribute to optimistic change in Ghana’s on-line house.
2. TikTok Challenge Proposal
   Applicants ought to develop a inventive video or written pitch (most 60 seconds / 150 phrases) outlining a TikTok problem to advertise UNICEF World Children’s Day 2025. The problem needs to be participating, academic, and able to driving excessive participation and consciousness.
3. Parental or Guardian Consent
   Participants below 18 should present an announcement confirming parental or guardian consent to take part. UNICEF Ghana will comply with up with a proper consent kind for verification.

Video Submission Guidelines

For video submissions, the next specs apply:

• Duration: Maximum 90 seconds
• File Size: Maximum 100 MB
• Orientation: Landscape or portrait
• Format: MP4 solely
• Style: Close-up to the digicam; selfie or back-camera permissible
• Filename: Rename file as yourfirstname_yourlastname.mp4

Compliance with these specs ensures uniformity and facilitates evaluation by the choice panel.

U-Report Participation

All candidates should register as U-Reporters, a UNICEF initiative that enables youth to have interaction with social points, share opinions, and affect coverage selections by way of SMS, WhatsApp, and Facebook Messenger.

U-Report Ghana Registration

• SMS: Send “JOIN” to 1755 (freed from cost)
• WhatsApp: +233 59 691 3175 or click here
• Facebook Messenger: U-Report Ghana

Becoming a U-Reporter enhances the Advisory Group expertise by linking inventive enter to data-driven youth advocacy and amplifying youth views on the nationwide and international ranges.

Benefits of Participation

1. Professional Development

Participants will acquire experience in digital content material technique, marketing campaign growth, and moral content material creation, enhancing their skilled expertise and profession readiness.

2. Leadership Opportunities

Youth creators will affect UNICEF campaigns, contribute to strategic messaging, and characterize youth views in decision-making processes.

3. Networking

Participants can have entry to a international community of youth advocates, UNICEF employees, and companion organizations, creating alternatives for collaboration, mentorship, and skill-building.

4. Global Exposure

By contributing to UNICEF campaigns and becoming a member of U-Report, contributors acquire visibility on nationwide and worldwide platforms, enhancing their affect and management in digital advocacy.

Strategic Significance

The Advisory Group addresses important wants in Ghanaian digital areas:

• Youth-Led Digital Policy: Encouraging creators to take part in shaping on-line norms and security insurance policies.
• Safe Online Communities: Promoting accountable engagement and moral content material creation.
• Diverse Representation: Ensuring the views of all youth are included in content material and messaging.
• Enhanced Social Awareness: Linking inventive engagement to real-world advocacy and affect campaigns.

Through this initiative, UNICEF Ghana underscores the significance of youth management, digital literacy, and participatory governance in shaping a safer and extra equitable on-line setting.

Frequently Asked Questions (FAQs)

Q1: Who can apply?
A: Active TikTok creators aged 13–25 residing in Ghana, with a dedication to youth advocacy and moral content material creation.

Q2: Is prior skilled expertise required?
A: No. Creativity, engagement, and dedication to youth-focused advocacy are the first standards.

Q3: Is this system paid?
A: The program is volunteer-based. Participants acquire beneficial expertise, recognition, and networking alternatives.

This autumn: Is relocation required?
A: No. The program is primarily digital. Specific occasions might require in-person attendance.

Q5: What is U-Report?
A: A UNICEF platform enabling youth to supply opinions, take part in surveys, and affect social campaigns through SMS, WhatsApp, or Facebook Messenger.

Q6: What if I’m below 18?
A: Parental or guardian consent is required. UNICEF will present a proper consent kind for verification.

Submission Instructions

Applications have to be despatched through electronic mail to: accra@unicef.org

Email Guidelines:

• Include social media handles or profile hyperlinks
• Use topic line: UNICEF Ghana TikTok Volunteer – Firstname Lastname

Submissions might be evaluated based mostly on creativity, moral consciousness, and alignment with program aims. Successful candidates might be invited to hitch the Advisory Group and take part in marketing campaign actions.

Conclusion

The UNICEF Ghana TikTok Youth Content Advisory Group represents a singular alternative for younger creators to affect digital content material, take part in advocacy, and amplify youth voices in nationwide campaigns. Through this initiative, contributors acquire management expertise, skilled growth, and international publicity, contributing meaningfully to UNICEF’s mission of defending kids’s rights and fostering youth participation.

All eligible and motivated candidates are inspired to submit their functions earlier than Monday, November 10, 2025, at 11:59 PM GMT.

Together, we are able to construct a safer, extra inclusive, and fascinating digital house for Ghana’s youth, guaranteeing their voices are heard, revered, and amplified.

For extra info, go to UNICEF Ghana’s official platforms or contact accra@unicef.org.

For extra alternatives, go to: opportunitiesforyouth.org

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