Amazon Launches £30,000 Creative Grants to Support Underserved UK Communities
Amazon has launched the Regional Creatives Fund, a brand new grant programme providing up to £30,000 to charities serving to people from underserved communities construct careers within the inventive industries. This initiative goals to deal with deep-rooted boundaries to entry and open extra equitable pathways into sectors resembling movie, tv, music, publishing, gaming, promoting, and vogue.
Launching on 8 July 2025, the fund is designed to supercharge current charity programmes that present upskilling, mentorship, and direct entry to alternatives within the inventive economic system.
What the Regional Creatives Fund Offers
- Grants of up to £30,000 for particular person organisations
- Consortium functions might obtain up to £100,000
- Pro-bono assist from Amazon’s inventive groups, together with Amazon Music, Prime Video, Amazon Games, and extra
- Access to mentoring, work placements, and digital coaching to assist organisations broaden or proceed impactful programmes
Why It Matters
Recent analysis by The Sutton Trust exhibits that younger adults from working-class backgrounds are 4 instances much less seemingly to work in inventive industries in contrast to their middle-class friends. The Regional Creatives Fund goals to shut this hole by guaranteeing that expertise—no matter background—has the entry it wants to succeed.
As Paul Firth, Director of Global Music Industry at Amazon Music, famous:
“We understand talent is everywhere, but access isn’t, and we’re working to change that.”
Who Can Apply
The fund is open to registered charities within the UK which are at present operating programmes targeted on upskilling people from underserved communities for careers within the inventive industries.
Programmes might embrace:
- Music or video manufacturing coaching
- Fashion or design portfolio growth
- Gaming, movie, or publishing placements
- Other inventive training or job readiness actions
Applicants should show how the funding will improve an current programme that’s already delivering impression.
Assessment Criteria
An unbiased judging panel comprising leaders from Amazon, Arts Council England, the National Theatre, the Culture, Media and Sport Select Committee, and different main organisations will assess functions throughout 5 key areas:
- A transparent and compelling inventive function
- Measurable impression on abilities, entry, and trade publicity
- A sensible and achievable supply plan
- Strong deal with underrepresented voices and communities
- Evidence of constructing on what already works
How to Apply
Eligible charities can submit an application utilizing the official portal. Apply Here
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Amazon Launches £30,000 Creative Grants to Support Underserved UK Communities
