Apply Now for the 2025 MUSE Accelerator by Ulta Beauty: Empowering Beauty Entrepreneurs

The MUSE Accelerator is now accepting functions for its 2025 cohort, providing a useful alternative for early-stage magnificence manufacturers led by underrepresented entrepreneurs. Founded by Ulta Beauty, the MUSE Accelerator goals to enlarge, uplift, assist, and empower numerous voices in the magnificence trade. With a strong 10-week program providing funding, mentorship, and retail-readiness coaching, MUSE stands at the forefront of inclusive entrepreneurship.

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What Is the MUSE Accelerator?

First launched in 2022, the MUSE Accelerator was developed to equip rising magnificence founders—notably these from marginalized communities—with the instruments they should thrive in the aggressive retail surroundings. The program’s mission isn’t solely to assist the development of underrepresented magnificence manufacturers but in addition to create a powerful community of revolutionary leaders who can affect the way forward for the magnificence trade.

For 2025, the program will proceed its custom of excellence by deciding on eight promising magnificence manufacturers to affix a group of friends, mentors, and Ulta Beauty retail companions. The program is open to residents of the U.S. and Canada who’re at the very least 18 years previous and have registered companies primarily based in both nation.

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What Does the Program Offer?

Each chosen participant in the MUSE Accelerator will obtain:

• $50,000 in Financial Support: This funding is geared toward accelerating enterprise growth and making ready the model for retail distribution.

• An Additional $10,000 Opportunity: One model from the cohort can be awarded a supplementary grant in partnership with the Fifteen Percent Pledge.

• 10-Week Business Curriculum: Participants will bear rigorous coaching to handle all facets of brand name growth and enterprise technique.

• Mentorship by Industry Experts: Entrepreneurs will obtain steerage from skilled founders, Ulta Beauty merchandising professionals, and influential leaders in magnificence and retail.

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Program Curriculum Highlights

Over the course of 10 weeks, MUSE Accelerator contributors will interact with an intensive curriculum designed to organize them for sustainable development. The modules embrace:

• Brand Strategy and Positioning: Entrepreneurs will develop a 360-degree technique plan to refine their imaginative and prescient, worth proposition, and model identification.

• Retail 101: This course demystifies the means of launching and sustaining a model in a nationwide, omnichannel retail surroundings.

• Supply Chain and Logistics: Founders will learn to handle stock, manufacturing timelines, and logistics to make sure high-quality buyer experiences.

• Demo Week and Celebration: The program culminates in a pitch presentation to Ulta Beauty retailers and a networking session with buyers and mentors.

Each module is crafted to offer real-life, actionable information and to construct a powerful basis for retail readiness.

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Eligibility Criteria

To be thought-about for the MUSE Accelerator, candidates should:

Ulta Beauty encourages functions from founders of shade, LGBTQ+ entrepreneurs, individuals with disabilities, and different traditionally underrepresented teams in the magnificence sector.

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No Guaranteed Retail Shelf Space—But a Powerful Springboard

Participation in the MUSE Accelerator doesn’t assure distribution at Ulta Beauty. However, the program’s focus is to organize founders for retail success, whether or not with Ulta or different platforms. At the conclusion of the program, every founder will pitch their model to Ulta’s service provider group, making a precious alternative for future partnerships.

Even after the program ends, Ulta Beauty stays dedicated to supporting MUSE graduates by offering continued mentorship and networking alternatives.

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Deadline and Application Process

Applications for the 2025 MUSE Accelerator shut on June 29, 2025 at 11:59 PM PST. Interested entrepreneurs should submit a whole application by MUSE website, together with:

• Business info and founder background

• Responses to essay questions on their mission and readiness

• A video submission outlining their model and motivation

• Any further documentation or media as required

Applicants can be evaluated primarily based on their enterprise viability, alignment with the mission of the accelerator, and their potential for retail success.

To apply or discover extra info, go to the official application portal or contact the organizers at MUSEAccelerator@ulta.com.

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A Platform for Lasting Impact

The MUSE Accelerator continues to pave the manner for inclusive excellence in the magnificence trade. By investing in underrepresented founders and providing the instruments essential for development, the program helps not solely particular person success tales but in addition systemic change throughout the retail and wonder landscapes.

Founders who need to construct, scale, and join mustn’t miss this chance. The MUSE Accelerator is greater than a enterprise program—it’s a catalyst for empowerment, innovation, and visibility.

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For extra alternatives like this, go to Opportunities For Youth.