Apply for the NESCAFÉ Youth Entrepreneur Programme 2025 – A Launchpad for Innovative Student Teams in Malaysia

Background

The NESCAFÉ Youth Entrepreneur Programme 2025, organised by Nestlé Products Sdn. Bhd., is part of Nestlé’s broader dedication to youth empowerment underneath the Nestlé Needs Youth initiative. This thrilling problem invites groups of college college students from accredited private and non-private establishments throughout Malaysia to current modern enterprise concepts that align with the evolving developments of the fast-moving shopper items (FMCG) trade.

Backed by the globally acknowledged NESCAFÉ espresso model, the programme presents a dynamic platform for youth to showcase entrepreneurial pondering, creativity, and advertising and marketing innovation. Through this initiative, Nestlé goals to foster deeper collaboration with Malaysian universities and empower college students to suppose strategically about how you can interact their friends (aged 18–29) with the NESCAFÉ model.

About the NESCAFÉ Youth Entrepreneur Programme 2025

This problem offers college college students with the alternative to unravel real-world enterprise issues and affect a number one model’s engagement with younger individuals. The aim is to spark talkability and pleasure amongst youth about NESCAFÉ, via a variety of ideas together with product innovation, experiential engagements, partnerships, or inventive advertising and marketing.

Who Can Apply

To be eligible for the NESCAFÉ Youth Entrepreneur Programme 2025, contributors should:

•  Be presently enrolled college students at accredited public or non-public universities in Malaysia, together with native and worldwide college students.
•  Be between the ages of 18 and 29.
• Form a workforce of 4 to five college students from the similar college, with the following situations:
  • At least one member have to be Malaysian.
  • Each workforce should embrace not less than one male and one feminine.
  • Teams should safe vital permissions from their college to take part.

Important Dates and Timeline

• Registration & Business Idea Submission: 12 May – 10 June 2025
• First Stage Selection Announcement: 16 June 2025
• Submission of Business Plan for First Stage: 30 June 2025
• First Stage Presentations: 15 July – 15 August 2025
• Grand Finale Briefing & Announcement: 25 August 2025
• Grand Finale Presentation: 14 October 2025

How to Enter

1. Visit the official challenge page
2. Form a qualifying workforce and register by the deadline. Each member should register individually.
3. After submitting the registration form, you’ll achieve entry to the enterprise case materials.
4. Within 7 days of registration, the workforce chief will obtain a submission hyperlink to submit the workforce’s enterprise thought.

Judging Criteria

Submissions might be assessed based mostly on the following:

• Viability: How properly the thought enhances NESCAFÉ’s model picture
• Feasibility: The scalability and practicality of the thought
• Desirability: Whether the thought resonates with Malaysian youth
• Creativity: Originality and innovation in execution

Awards and Recognition

Participants stand to win substantial money prizes {and professional} recognition:

• 1st Place Team: RM 15,000 and a problem trophy
• 2nd Place Team: RM 10,000
• third Place Team: RM 7,000
• Finalists: Certificate of participation for all grand finale workforce members

Travel and lodging for the grand finale occasion might be supplied by the organiser inside specified tips.

Additional Notes

•  This programme doesn’t represent a suggestion or contract of employment.
•  Participants from the earlier yr’s Nestlé Youth Innovators Programme or previous Nestlé interns will not be eligible.
•  Entries violating the guidelines, submitted by ineligible contributors, or discovered to be incomplete or fraudulent might be disqualified.

Contact and Support

For inquiries, contact the NESCAFÉ Youth Entrepreneur Programme workforce at:

Conclusion

The NESCAFÉ Youth Entrepreneur Programme 2025 is greater than only a competitors—it’s a possibility to achieve trade expertise, improve your inventive and enterprise pondering, and collaborate with a worldwide model. If you’re a college pupil in Malaysia with a ardour for innovation and advertising and marketing, that is your probability to make your mark. Form your workforce, register early, and convey your concepts to life with NESCAFÉ.

Application Deadline: Tuesday, 10 June 2025, 11:59 PM (Malaysia Time)

For extra alternatives, go to 

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