Apply for Marketing Strategy Consultant, Individual Giving (IG), Division of Private Fundraising and Partnerships (PFP), Geneva Job Vacancy | Position

Marketing Strategy Consultant (9 months, home-based, remotely), Individual Giving (IG), Division of Private Fundraising and Partnerships (PFP), Geneva

Job no: 578403

Position sort: Consultant

Location: Switzerland

Division/Equivalent: Partnerships

School/Unit: Geneva, Switzerland

Department/Office: Private Fund Raising and Partnerships

Categories:  Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s hardest locations, to succeed in the world’s most deprived youngsters. To save their lives. To defend their rights. To assist them fulfill their potential.

Across 190 international locations and territories, we work  for every child, in all places, daily, to construct a greater world for everybody.

And we by no means quit.

For each child, hope

The Division of Private Fundraising and Partnerships (PFP) strives to attain impactful outcomes for youngsters by maximizing UNICEF’s non-public fundraising and advocacy globally. To fulfil this mission, PFP coordinates fundraising actions and non-public sector partnerships with places of work throughout 50 international locations.

The international staff helps and allow international locations in fundraising whereas this function focuses on growing staff capabilities and international methods. Individual Giving is one of UNICEF’s most crucial sources of income and the PFP Individual Giving staff, which this function can be part of, focuses on supporting international locations to develop their particular person giving income. As part of this staff, the Marketing Strategy Consultant will work intently with markets to redefine fundraising approaches and develop efficient advertising and marketing methods

How are you able to make a difference?

PURPOSE OF ASSIGNMENT:

This function integrates advertising and marketing greatest practices into Individual Giving, emphasizing viewers centricity in 3 key areas: Virtual Hub, Finland, and Colombia, whereas additionally supporting extra markets (Columbia, Finland). Responsibilities embrace offering instruments, planning, and implementation assist, in addition to enhancing staff capabilities in areas comparable to viewers segmentation and donor journey technique. The function additionally includes collaborating with the Marketing Manager and Virtual Hub result in implement parts of the Strategic Marketing Framework, transitioning the strategy from gross sales orientation to advertising and marketing orientation. Support the evaluation of the CRM technique and supporter lifecycle administration by working with the SES program, geographical squads, and markets to implement the advertising and marketing framework and develop buyer journeys improvement.

Marketing Framework:

• Develop actionable plan and workstreams for implementing the framework, together with measure of success, activation throughout product, fundraising propositions, content material, media touchpoints, buyer expertise, post-acquisition fulfilment, implementation of abilities and capabilities, and capability constructing tasks.
• Collaborate with geographic squads to assist advertising and marketing tasks, documenting learnings, and upskill groups based mostly on the Marketing Framework.
• Pilot the framework in key markets, securing case research of ROI- optimistic outcomes.
• Consult with stakeholders in PFP, nation places of work, regional places of work, and different organizations.
Global job alternatives

Segmentation:

• Lead segmentation upskilling, improvement, and implementation for the three key areas: Virtual Hub, Finland, and Colombia.
• Take enterprise possession for creating and delivering measurable success metrics, comparable to ROI, LTV, CPA, ROAS or different comparable statistics. Optimize the mission based mostly on insights and classes discovered, with a deal with growing and deploying segmentation particularly within the Virtual Hub.
• Lead the event and deployment of segmentation throughout chosen markets.
• Create supplies for use case definition workshops and enterprise case documentation. Lead engagement with key markets in these areas, together with the creation of mission plans and briefing paperwork for company assist and key stakeholders inside the markets and areas.
• Support the event and implementation of segmentation tasks in key markets, capturing learnings and outcomes to reveal proof of idea and develop case research.
• Collaborate with different PFP IG groups to upskill and construct capability on segmentation, fostering cohesive approaches.

Supporter Lifecycle Management and Donor Journeys Development:

• Conduct a CRM technique evaluation and refresh the lifecycle administration strategy.
• Collaborate with geographic squads and SES squads to assist chosen markets in SES technique evaluation and present steering on their journey improvement.
• Advise the Marketing and Journeys Specialist (CRM/Automation) on the prioritization of journey improvement and market assist.

Marketing Best Practice and Support:

• Collaborate with the Marketing Manager to refine holistic advertising and marketing approaches for acquisition, retention, and engagement metrics.
• Develop advertising and marketing instruments, templates, and steering for use by markets.
• Provide coaching and consultancy to key markets, the broader PFP IG staff, and RSC colleagues on embedding advertising and marketing practices.
• Update the Marketing Resource Centre and handle knowledge-sharing duties.

SCOPE OF WORK:

Under the steering of the Marketing Manager, Individual Giving (PFP), the person guide will:

• Work as part of the purposeful VH squad and with markets to ship advertising and marketing experience and assist segmentation roll-out and activation.
• Refine and activate advertising and marketing technique for Virtual Hub based mostly on segmentation suggestions. Implement and activate the recognized audiences within the UAE, Saudi Arabia, and Egypt, attaining a profitability return of 3:1 ROAS throughout paid media, content material, knowledge, web site, and different departments. Influence and align with stakeholders (regional heads in MENA workplace).
• Deliver segmentation pilots with chosen markets throughout paid media, product, journeys, technique, and business planning.
• Manage the Global IG segmentation mission through Jira and related instruments.
• Effectively ship use case workshops, enterprise circumstances, briefs, and mission planning paperwork to allow the event and implementation of segmentation approaches in key markets.
• Continue to develop coaching and useful resource supplies on segmentation to assist PFP colleagues and in-market groups.
• Collaborate intently with retention, electronic mail, knowledge, media, and content material specialist groups to contribute to broader donor retention methods, demonstrating that advertising and marketing experience is valued and utilized in these areas.
• Lead the event and use of instruments and templates for advertising and marketing greatest practices, whereas gathering and sharing case research and examples with different stakeholders.
• Maintain robust and efficient relationships with markets and different PFP stakeholders.
• Oversee company briefing,  communication, and administration.
• Manage reporting, measurement, and  project management (e.g., Jira, Sprint planning).
• Act as deputy Marketing Manager when required.

Work Assignments Overview:

• Segmentation improvement
• VH segmentation activation
• Segmentation use circumstances workshops for USA and KCU
• Segmentation use circumstances workshops for France and Canada ekhgHQo DRw66b
• Virtual Hub advertising and marketing technique workshop
• Marketing framework Market pilots
• Segmentation coaching content material
• IG roadmap to Audience centricity scope and content material

DELIVERABLES/OUTPUTS

Deliverable 1 by: 28 February 2025

• Deliver a segmentation mannequin for VH 3 markets – Egypt, KSA and UAE in collaboration with VH staff and Strat7 specialist company.

Deliverable 2 by: 31 March 2025

• Prepare segmentation activation workshop for Virtual Hub staff. Implement and activate the recognized audiences throughout paid media, content material, knowledge, web site, and different departments.

Deliverable 3 by: 30 April 2025

• Run 2 use case workshops for markets in scope of the segmentation program: USA and KCU.

Deliverable 4 by: 31 May 2025

• Run 2 use case workshops for markets in scope of the segmentation program: France and Canada.

Deliverable 5 by: 30 June 2025

• Run a segmentation activation workshop which appears on the following areas:
• Where to play
• Growth levers evaluation
• Product and channel technique

Deliverable 6 by: 31 July 2025

• In collaboration with geographical squads, establish pilots with markets, experiments, and potential trials to check assumptions, study and optimize the framework.

Deliverable 7 by: 30 August 2025

• Create the information sharing content material and coaching supplies on segmentation in collaboration with KM staff.

Deliverable 8 by: 10 October 2025

• Scope and create the construction for IG Skills and Capabilities Accelerator program and coaching academy in collaboration with KM and The Ventury.

Travel:

• There is the likelihood of journey to Geneva to facilitate stakeholder discussions on a per want foundation and this can be paid by UNICEF and not included within the lump sum charges.

To qualify as an advocate for each child you should have…

Education:

• Advanced college diploma (Master’s diploma or greater) in Marketing, Business/Management and/or associated self-discipline is required. A primary-level college diploma (Bachelor’s diploma), with an extra 2 years of related skilled work expertise can be accepted in lieu of a sophisticated college diploma.

Experience:

• At least 10 years of progressively accountable and related skilled work expertise in built-in advertising and marketing/ digital/advertising and marketing planning function or model/product advertising and marketing capability is required.
• From which no less than 5 years of expertise in mission managing multichannel advertising and marketing campaigns and expertise of improvement and implementation of advertising and marketing methods, particularly segmentation and advertising and marketing planning. Paid media price range administration expertise is required.
• From which no less than 5 years of expertise in CRM/lifecycle/retention advertising and marketing operate with Experience of Marketing Cloud or different automation methods is required.
• Experience working in international organizations with tasks crossing a number of markets with completely different enterprise challenges is required.
• Experience in advertising and marketing or promoting businesses is extremely fascinating.
• Experience of coaching and capability constructing groups is extremely fascinating.
• Experience working throughout a spread of IG merchandise and audiences is extremely fascinating.
• Experience managing businesses and suppliers and main procurement processes is fascinating.
Global job alternatives

Other Skills:

• Demonstrated means to construct robust working relationships with inside and exterior companions is required
• Ability to work throughout a number of tasks, with a number of stakeholders and transferring deadlines is extremely fascinating.
• Proven robust  project management functionality with expertise delivering by means of others is required.
• Ability to handle a number of tasks beneath time strain with strict consideration to element is required.
• Excellent  communication skills, (each written and oral).
• Strong analytical abilities and problem-solving mindset is an asset.
• Passionate and energetic staff member with a real curiosity in working within the worldwide help and improvement sector is an asset.
• Excellent relationship administration and communication abilities important.
• Proven robust mission administration functionality with expertise delivering by means of others required.
• Ability to work throughout a number of tasks, with a number of stakeholders and transferring deadlines extremely fascinating.

Language:

• Fluency in English is required. Knowledge of one other UN language or a neighborhood language is an asset.

Remarks

Please point out your all-inclusive (lump sum) charges in USD towards the deliverables listed above. If there’s a want for enterprise journey, the journey prices can be coated by UNICEF individually. The workplace selects the person based mostly on greatest worth for cash.

Payment of skilled charges can be based mostly on submission of agreed deliverables. UNICEF reserves the appropriate to withhold cost in case the deliverables submitted are lower than the required commonplace or in case of delays in submitting the deliverables on the part of the guide.

Only shortlisted candidates can be contacted and advance to the subsequent stage of the choice course of.

Individuals engaged beneath a consultancy or particular person contract won’t be thought of “staff members” beneath the Staff Regulations and Rules of the United Nations and UNICEF’s insurance policies and procedures and won’t be entitled to advantages offered therein (comparable to go away entitlements and medical insurance coverage protection). Their situations of service can be ruled by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and particular person contractors are accountable for figuring out their tax liabilities and for the cost of any taxes and/or duties, in accordance with native or different relevant legal guidelines.

The chosen candidate is solely accountable to make sure that the visa (relevant) and medical insurance required to carry out the duties of the contract are legitimate for the whole interval of the contract. Selected candidates are topic to affirmation of fully-vaccinated standing towards SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which should be met previous to taking over the project. It doesn’t apply to consultants who will work remotely and usually are not anticipated to work on or go to UNICEF premises, programme supply places or straight work together with communities UNICEF works with, nor to journey to carry out capabilities for UNICEF for the length of their consultancy contracts.

For each Child, you reveal…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please go to right here.

UNICEF is right here to serve the world’s most deprived youngsters, and our international workforce should mirror the range of these youngsters. The UNICEF household is dedicated to incorporate everybody, irrespective of their race/ethnicity, age, incapacity, gender id, sexual orientation, faith, nationality, socio-economic background, or some other private attribute.

UNICEF has a zero-tolerance coverage on conduct that’s incompatible with the goals and targets of the United Nations and UNICEF, together with sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF additionally adheres to strict child safeguarding ideas. All chosen candidates can be anticipated to stick to those requirements and ideas and will subsequently bear rigorous reference and background checks. Background checks will embrace the verification of educational credential(s) and employment historical past. Selected candidates could also be required to supply extra data to conduct a background check.

UNICEF is dedicated to variety and inclusion inside its workforce, and encourages all candidates, irrespective of gender, nationality, spiritual or ethnic background, and individuals with disabilities, to apply to develop into a part of the group. To create a extra inclusive office, UNICEF affords paid parental go away, breastfeeding breaks, and affordable lodging for individuals with disabilities. UNICEF strongly encourages the use of versatile working preparations. Click right here to study extra about versatile work preparations, well-being, and advantages.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), individuals with disabilities embrace those that have long-term bodily, psychological, mental, or sensory impairments which, in interplay with varied obstacles, might hinder their full and efficient participation in society on an equal foundation with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has dedicated to extend the quantity of staff with disabilities by 2030. At UNICEF, we offer affordable lodging for work-related assist necessities of candidates and staff with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen bodily and digital accessibility. If you’re an applicant with a incapacity who wants digital accessibility assist in finishing the net application, please submit your request by means of the accessibility electronic mail button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF doesn’t rent candidates who’re married to youngsters (individuals beneath 18). UNICEF has a zero-tolerance coverage on conduct that’s incompatible with the goals and targets of the United Nations and UNICEF, together with sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based mostly on gender, nationality, age, race, sexual orientation, spiritual or ethnic background or disabilities. UNICEF is dedicated to advertise the safety and safeguarding of all youngsters. All chosen candidates will, subsequently, bear rigorous reference and background checks, and can be anticipated to stick to those requirements and ideas. Background checks will embrace the verification of educational credential(s) and employment historical past. Selected candidates could also be required to supply extra data to conduct a background check, and chosen candidates with disabilities could also be requested to submit supporting documentation in relation to their incapacity confidentially.

Advertised: Jan 21 2025 W. Europe Standard Time

Application shut: Jan 28 2025 W. Europe Standard Time