Apply for Marketing Strategy Consultant (9 months, home-based, remotely), Individual Giving (IG), Division of Private Fundraising and Partnerships (PFP), Geneva Unicef Job Vacancy | Unicef Careers

UNICEF works in some of the world’s hardest locations, to achieve the world’s most deprived youngsters. To save their lives. To defend their rights. To assist them fulfill their potential. 

Across 190 nations and territories, we work for each child, all over the place, every single day, to construct a greater world for everybody. 

And we by no means quit. 

For each child, hope 

The Division of Private Fundraising and Partnerships (PFP) strives to attain impactful outcomes for youngsters by maximizing UNICEF’s non-public fundraising and advocacy globally. To fulfil this mission, PFP coordinates fundraising actions and non-public sector partnerships with workplaces throughout 50 nations.     

The world staff helps and allow nations in fundraising whereas this function focuses on creating staff capabilities and world methods.  Individual Giving is one of UNICEF’s most crucial sources of income and the PFP Individual Giving staff, which this function could be part of, focuses on supporting nations to develop their particular person giving income.  As part of this staff, the Marketing Strategy Consultant will work carefully with markets to redefine fundraising approaches and develop efficient advertising methods

How are you able to make a difference? 

PURPOSE OF ASSIGNMENT:

This function integrates advertising greatest practices into Individual Giving, emphasizing viewers centricity in 3 key areas: Virtual Hub, Finland, and Colombia, whereas additionally supporting further markets (Columbia, Finland). Responsibilities embody offering instruments, planning, and implementation assist, in addition to enhancing staff capabilities in areas akin to viewers segmentation and donor journey technique. The function additionally entails collaborating with the Marketing Manager and Virtual Hub result in implement parts of the Strategic Marketing Framework, transitioning the method from gross sales orientation to advertising orientation. Support the overview of the CRM technique and supporter lifecycle administration by working with the SES program, geographical squads, and markets to implement the advertising framework and develop buyer journeys improvement.

Marketing Framework:  

• Develop actionable plan and workstreams for implementing the framework, together with measure of success, activation throughout product, fundraising propositions, content material, media touchpoints, buyer expertise, post-acquisition fulfilment, implementation of expertise and capabilities, and capability constructing tasks.  
• Collaborate with geographic squads to assist advertising tasks, documenting learnings, and upskill groups based mostly on the Marketing Framework.  
• Pilot the framework in key markets, securing case research of ROI- constructive outcomes.
• Consult with stakeholders in PFP, nation workplaces, regional workplaces, and different organizations.  

Segmentation:  

• Lead segmentation upskilling, improvement, and implementation for the three key areas: Virtual Hub, Finland, and Colombia.  
• Take enterprise possession for creating and delivering measurable success metrics, akin to ROI, LTV, CPA, ROAS or different comparable statistics.  Optimize the undertaking based mostly on insights and classes discovered, with a give attention to creating and deploying segmentation particularly within the Virtual Hub. 
• Lead the event and deployment of segmentation throughout chosen markets. 
• Create supplies for use case definition workshops and enterprise case documentation. Lead engagement with key markets in these areas, together with the creation of undertaking plans and briefing paperwork for company assist and key stakeholders inside the markets and areas. 
• Support the event and implementation of segmentation tasks in key markets, capturing learnings and outcomes to reveal proof of idea and develop case research.  
• Collaborate with different PFP IG groups to upskill and construct capability on segmentation, fostering cohesive approaches.

Supporter Lifecycle Management and Donor Journeys Development:  

• Conduct a CRM technique overview and refresh the lifecycle administration method. 
•  Collaborate with geographic squads and SES squads to assist chosen markets in SES technique overview and present steerage on their journey improvement.
• Advise the Marketing and Journeys Specialist (CRM/Automation) on the prioritization of journey improvement and market assist. 

Marketing Best Practice and Support: 

• Collaborate with the Marketing Manager to refine holistic advertising approaches for acquisition, retention, and engagement metrics.  
• Develop advertising instruments, templates, and steerage for use by markets.   
• Provide coaching and consultancy to key markets, the broader PFP IG staff, and RSC colleagues on embedding advertising practices.  
• Update the Marketing Resource Centre and handle knowledge-sharing duties.

SCOPE OF WORK: 

Under the steerage of the Marketing Manager, Individual Giving (PFP), the person marketing consultant will: 

• Work as part of the practical VH squad and with markets to ship advertising experience and assist segmentation roll-out and activation. 
• Refine and activate advertising technique for Virtual Hub based mostly on segmentation suggestions. Implement and activate the recognized audiences within the UAE, Saudi Arabia, and Egypt, reaching a profitability return of 3:1 ROAS throughout paid media, content material, information, web site, and different departments. Influence and align with stakeholders (regional heads in MENA workplace). 
• Deliver segmentation pilots with chosen markets throughout paid media, product, journeys, technique, and industrial planning. 
• Manage the Global IG segmentation undertaking through Jira and comparable instruments. 
• Effectively ship use case workshops, enterprise circumstances, briefs, and undertaking planning paperwork to allow the event and implementation of segmentation approaches in key markets.  
• Continue to develop coaching and useful resource supplies on segmentation to assist PFP colleagues and in-market groups.  
• Collaborate carefully with retention, e mail, information, media, and content material specialist groups to contribute to broader donor retention methods, demonstrating that advertising experience is valued and utilized in these areas.  
• Lead the event and use of instruments and templates for advertising greatest practices, whereas accumulating and sharing case research and examples with different stakeholders.  
• Maintain robust and efficient relationships with markets and different PFP stakeholders.  
• Oversee company briefing, communication, and administration.
• Manage reporting, measurement, and undertaking administration (e.g., Jira, Sprint planning).
• Act as deputy Marketing Manager when required.   

Work Assignments Overview:  

• Segmentation improvement  
• VH segmentation activation 
• Segmentation use circumstances workshops for USA and KCU 
• Segmentation use circumstances workshops for France and Canada
• Virtual Hub advertising technique workshop  
• Marketing framework Market pilots  
• Segmentation coaching content material 
• IG roadmap to Audience centricity scope and content material 

DELIVERABLES/OUTPUTS 

Deliverable 1 by: 28 February 2025 

• Deliver a segmentation mannequin for VH 3 markets – Egypt, KSA and UAE in collaboration with VH staff and Strat7 specialist company.

Deliverable 2 by: 31 March 2025

• Prepare segmentation activation workshop for Virtual Hub staff.  Implement and activate the recognized audiences throughout paid media, content material, information, web site, and different departments.

Deliverable 3 by: 30 April 2025

• Run 2 use case workshops for markets in scope of the segmentation program: USA and KCU.

Deliverable 4 by: 31 May 2025

• Run 2 use case workshops for markets in scope of the segmentation program: France and Canada.

Deliverable 5 by: 30 June 2025

• Run a segmentation activation workshop which seems on the following areas: 

– Where to play 

– Growth levers evaluation 

– Product and channel technique

Deliverable 6 by: 31 July 2025

• In collaboration with geographical squads, establish pilots with markets, experiments, and potential trials to check assumptions, study and optimize the framework.

Deliverable 7 by: 30 August 2025

• Create the data sharing content material and coaching supplies on segmentation in collaboration with KM staff.

Deliverable 8 by: 10 October 2025

• Scope and create the construction for IG Skills and Capabilities Accelerator program and coaching academy in collaboration with KM and The Ventury. 

Travel:

• There is the chance of journey to Geneva to facilitate stakeholder discussions on a per want foundation and this will likely be paid by UNICEF and not included within the lump sum charges.

To qualify as an advocate for each child you’ll have… 

Education:   

• Advanced college diploma (Master’s diploma or larger) in Marketing, Business/Management and/or associated self-discipline is required. A primary-level college diploma (Bachelor’s diploma), with a further 2 years of related skilled work expertise will likely be accepted in lieu of a sophisticated college diploma. 

Experience:  

• At least 10 years of progressively accountable and related skilled work expertise in built-in advertising/ digital/advertising planning function or model/product advertising capability is required.  
• From which not less than 5 years of expertise in undertaking managing multichannel advertising campaigns and expertise of improvement and implementation of advertising methods, particularly segmentation and advertising planning. Paid media funds administration expertise is required.  
• From which not less than 5 years of expertise in CRM/lifecycle/retention advertising operate with Experience of Marketing Cloud or different automation programs is required.       
• Experience working in world organizations with tasks crossing a number of markets with totally different enterprise challenges is required.      
• Experience in advertising or promoting businesses is extremely fascinating.  
• Experience of coaching and capability constructing groups is extremely fascinating.  
• Experience working throughout a spread of IG merchandise and audiences is extremely fascinating.  
• Experience managing businesses and suppliers and main procurement processes is fascinating.   

Other Skills: 

• Demonstrated skill to construct robust working relationships with inner and exterior companions is required 
• Ability to work throughout a number of tasks, with a number of stakeholders and shifting deadlines is extremely fascinating.   
• Proven robust undertaking administration functionality with expertise delivering by means of others is required.  
• Ability to handle a number of tasks beneath time strain with strict consideration to element is required. 
• Excellent communication expertise, (each written and oral).  
• Strong analytical expertise and problem-solving mindset is an asset.  
• Passionate and energetic staff member with a real curiosity in working within the worldwide help and improvement sector is an asset.  
• Excellent relationship administration and communication expertise important. 
• Proven robust undertaking administration functionality with expertise delivering by means of others required. 
• Ability to work throughout a number of tasks, with a number of stakeholders and shifting deadlines extremely fascinating.

Language:  

• Fluency in English is required. Knowledge of one other UN language or a neighborhood language is an asset.

Remarks:

Please point out your all-inclusive (lump sum) charges in USD in opposition to the deliverables listed above. If there’s a want for enterprise journey, the journey prices will likely be coated by UNICEF individually. The workplace selects the person based mostly on greatest worth for cash. 

Payment of skilled charges will likely be based mostly on submission of agreed deliverables. UNICEF reserves the precise to withhold cost in case the deliverables submitted are lower than the required customary or in case of delays in submitting the deliverables on the part of the marketing consultant. 

Only shortlisted candidates will likely be contacted and advance to the subsequent stage of the choice course of.  

Individuals engaged beneath a consultancy or particular person contract is not going to be thought-about “staff members” beneath the Staff Regulations and Rules of the United Nations and UNICEF’s insurance policies and procedures and is not going to be entitled to advantages supplied therein (akin to depart entitlements and medical insurance coverage protection). Their situations of service will likely be ruled by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and particular person contractors are accountable for figuring out their tax liabilities and for the cost of any taxes and/or duties, in accordance with native or different relevant legal guidelines.  

The chosen candidate is solely accountable to make sure that the visa (relevant) and medical insurance required to carry out the duties of the contract are legitimate for the whole interval of the contract. Selected candidates are topic to affirmation of fully-vaccinated standing in opposition to SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which have to be met previous to taking on the project. It doesn’t apply to consultants who will work remotely and will not be anticipated to work on or go to UNICEF premises, programme supply areas or instantly work together with communities UNICEF works with, nor to journey to carry out capabilities for UNICEF for the length of their consultancy contracts.  

For each Child, you reveal… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).   

To view our competency framework, please go to here. 

UNICEF is right here to serve the world’s most deprived youngsters, and our world workforce should mirror the range of these youngsters. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, incapacity, gender identification, sexual orientation, faith, nationality, socio-economic background, or some other private attribute.

UNICEF has a zero-tolerance coverage on conduct that’s incompatible with the goals and aims of the United Nations and UNICEF, together with sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF additionally adheres to strict child safeguarding rules. All chosen candidates will likely be anticipated to stick to those requirements and rules and will subsequently endure rigorous reference and background checks. Background checks will embody the verification of tutorial credential(s) and employment historical past. Selected candidates could also be required to supply further info to conduct a background check. 

UNICEF is dedicated to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, spiritual or ethnic background, and individuals with disabilities, to apply to develop into a part of the group. To create a extra inclusive office, UNICEF presents paid parental depart, breastfeeding breaks, and affordable lodging for individuals with disabilities. UNICEF strongly encourages the use of versatile working preparations. Click here to study extra about versatile work preparations, well-being, and advantages.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), individuals with disabilities embody those that have long-term bodily, psychological, mental, or sensory impairments which, in interplay with varied limitations, could hinder their full and efficient participation in society on an equal foundation with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has dedicated to extend the quantity of staff with disabilities by 2030. At UNICEF, we offer reasonable accommodation for work-related assist necessities of candidates and staff with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen bodily and digital accessibility. If you’re an applicant with a incapacity who wants digital accessibility assist in finishing the net application, please submit your request by means of the accessibility e mail button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF doesn’t rent candidates who’re married to youngsters (individuals beneath 18). UNICEF has a zero-tolerance coverage on conduct that’s incompatible with the goals and aims of the United Nations and UNICEF, together with sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based mostly on gender, nationality, age, race, sexual orientation, spiritual or ethnic background or disabilities. UNICEF is dedicated to advertise the safety and safeguarding of all youngsters. All chosen candidates will, subsequently, endure rigorous reference and background checks, and will likely be anticipated to stick to those requirements and rules. Background checks will embody the verification of tutorial credential(s) and employment historical past. Selected candidates could also be required to supply further info to conduct a background check, and chosen candidates with disabilities could also be requested to submit supporting documentation in relation to their incapacity confidentially.