Apply for Fund Raising Specialist (Personalization & Experimentation), P-3, TA (364 days), post # 131351, IG, PFP, Geneva, Switzerland Unicef Job Vacancy | Unicef Careers

UNICEF works in over 190 international locations and territories to save lots of kids’s lives, defend their rights, and assist them fulfill their potential, from early childhood by means of adolescence.

At UNICEF, we’re dedicated, passionate, and happy with what we do. Promoting the rights of each child is not only a job – it’s a calling.

UNICEF is a spot the place careers are constructed, we provide our employees various alternatives for private {and professional} growth that may assist them develop a satisfying profession whereas delivering on a rewarding mission. We satisfaction ourselves on a tradition that helps employees thrive, coupled with a pretty compensation and advantages bundle.

Visit our website to be taught extra about what we do at UNICEF.

For each child, a champion

UNICEF seeks a Fundraising Specialist (Personalization & Experimentation) to work with the Private Fundraising and Partnerships (PFP) in Geneva to offer help to groups throughout UNICEF.

The primary objective of the job is to help markets with experimentation &testing, viewers personalization, CRO, and audience-centricity campaigns.

To obtain these outcomes, the skilled will help 4 geographical squads (Central 1, Central 2, Aurora, Sunrise) to make sure Optimizely software implementation (new international giving CRO platform) and proper application of the personalization technique throughout 25 new markets that have been onboarded this yr. The objective is to extend their digital fundraising actions and maximize outcomes, offering extra capability and functionality by guaranteeing the squads have right check and be taught measurement framework throughout the entire yr for each money and pledge campaigns. The incumbent will present technical fundraising experience and steerage on optimizing personalization experiences and testing to maximise income.

How are you able to make a difference?

Personalization Strategy and Roadmap:

• Develop and implement a personalization technique that aligns with UNICEF’s audience-centric strategic enterprise targets.
• Create a long-term roadmap for personalization initiatives, figuring out alternatives and prioritizing tasks.
• Collaborate with stakeholders throughout the group to make sure the personalization technique is aligned and supported.

Experimentation and A/B Testing:

• Design and execute A/B checks and different experiments to optimize the web site, cellular app, and digital experiences.
• Analyze check outcomes, interpret information, and supply suggestions to drive steady enchancment.
• Establish a tradition of experimentation and data-driven decision-making.

Personalization Engine Management:

• Oversee the choice, implementation, and upkeep of personalization platforms and applied sciences.
• Ensure the personalization engine is configured and optimized to ship personalised experiences.
• Manage and coordinate with the technical group accountable for integrating and sustaining the personalization platform.

Content and Experience Personalization:

• Work with content material, advertising and marketing, and product groups to determine personalization alternatives and implement focused experiences.
• Develop and handle personalised content material, presents, and suggestions for varied buyer segments and touchpoints.
• Ensure personalised experiences are constant throughout channels and units.

 Customer Segmentation and Targeting:

• Analyze buyer information, conduct, and preferences to create detailed buyer segments.
• Develop focusing on methods to ship personalised experiences to particular buyer teams.
• Collaborate with information and analytics groups to leverage buyer insights for efficient personalization.

 Cross-Functional Collaboration:

• Facilitate data sharing and finest practices throughout the group to drive steady enchancment.
• Provide coaching and help to group members on personalization methods and instruments.
• Identify alternatives to boost the personalization program and implement revolutionary options.
• Continuously check, be taught and iterate to enhance the effectiveness of personalization efforts.

Deliverables:

• Deliver a complete personalization technique and 2-year roadmap doc, together with particular targets, initiatives, and KPIs.
• Achieve buy-in and alignment from key stakeholders on the personalization technique.
• Execute a minimal of 12 A/B checks or experiments per yr per market, with a 75% success fee (outlined as statistically important carry in key metrics).
• Demonstrate a median of 5-10% enchancment in key enterprise metrics (e.g., conversion fee, income per customer, money to pledge ratio) by means of profitable experiments.
• Achieve a 15% enhance in engagement and conversion charges for personalised experiences in comparison with non-personalized ones.
• Deliver personalised experiences to at the least 50% of the web site/app visitors throughout the first 12 months.
• Develop and preserve a complete buyer segmentation mannequin, with at the least 10 distinct segments.
• Demonstrate a 20% enhance in buyer lifetime worth for focused and personalised segments throughout the first 12 months.
• Demonstrate a ten% year-over-year enchancment within the total effectiveness of the personalization program.

Estimated length of the contract:

• 364 days

Reporting to:

• The Fundraising Manager (Global Digital Data Insights)

Working Place:

• Geneva, Switzerland.

To qualify as a champion for each child you should have…

Education:

• An superior University Degree in Marketing, Advertising, Digital Fundraising, or different related fields is required. Any different extra coaching in a associated discipline is an asset.
• Alternatively, a first-level University Degree in a related discipline mixed with (2) extra years of qualifying skilled expertise could also be accepted in lieu of the superior college diploma.

Experience:

• A minimal of 5 years of progressively accountable work expertise in worldwide digital campaigns, advertising and marketing, and digital fundraising areas, with a particular deal with areas similar to digital acquisition, digital analytics, CRO, personalization and retention of pledge donors, built-in media planning, and advertising and marketing communications and multi-channel marketing campaign administration is required.
• Experience within the above in each company and charity environments is an asset.
• Analytics and monitoring, A/B testing, CRO, search engine marketing, on-line paid media, internet and do-nation kinds growth, UX, Optimizely platform is required.
• Experience with UN and UNICEF is an asset.
• Experience of Google Big Query and Salesforce, coding, content material administration programs, search engine advertising and marketing, advertising and marketing automation instruments, and e-mail broadcasting instruments is an asset.
• Developing nation work expertise and/or familiarity with emergency is an asset.

Language Requirements:

• Excellent communication abilities (written and verbal) in English is required.
• Knowledge of Spanish and different official UN languages (Arabic, Chinese, French, Russian) is an asset.

For each Child, you display…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin all the things we do and the way we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

• Builds and maintains partnerships (1)
• Demonstrates self-awareness and moral consciousness (1)
• Drive to realize outcomes for influence (1)
• Innovates and embraces change (1)
• Manages ambiguity and complexity (1)
• Thinks and acts strategically (1)
• Works collaboratively with others (1)

Familiarize your self with our competency framework and its totally different ranges.

UNICEF is dedicated to diversity and inclusion within its workforce, and encourages all candidates, no matter gender, nationality, spiritual or ethnic background, and individuals with disabilities, to apply to change into a part of the group. To create a extra inclusive office, UNICEF presents paid parental depart, breastfeeding breaks, and cheap lodging for individuals with disabilities. UNICEF strongly encourages using versatile working preparations. Click here to be taught extra about versatile work preparations, well-being, and advantages.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), individuals with disabilities embrace those that have long-term bodily, psychological, mental, or sensory impairments which, in interplay with varied obstacles, might hinder their full and efficient participation in society on an equal foundation with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has dedicated to extend the variety of workers with disabilities by 2030. At UNICEF, we offer reasonable accommodation for work-related help necessities of candidates and workers with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen bodily and digital accessibility. If you’re an applicant with a incapacity who wants digital accessibility help in finishing the net application, please submit your request by means of the accessibility e mail button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF doesn’t rent candidates who’re married to kids (individuals beneath 18). UNICEF has a zero-tolerance coverage on conduct that’s incompatible with the goals and targets of the United Nations and UNICEF, together with sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination primarily based on gender, nationality, age, race, sexual orientation, spiritual or ethnic background or disabilities. UNICEF is dedicated to advertise the safety and safeguarding of all kids. All chosen candidates will, due to this fact, endure rigorous reference and background checks, and will probably be anticipated to stick to those requirements and ideas. Background checks will embrace the verification of educational credential(s) and employment historical past. Selected candidates could also be required to offer extra data to conduct a background check, and chosen candidates with disabilities could also be requested to submit supporting documentation in relation to their incapacity confidentially.

UNICEF appointments are topic to medical clearance.  Issuance of a visa by the host nation of the responsibility station is required for IP positions and will probably be facilitated by UNICEF. Appointments can also be topic to inoculation (vaccination) necessities, together with towards SARS-CoV-2 (Covid). Should you be chosen for a place with UNICEF, you both should be inoculated as required or obtain a medical exemption from the related division of the UN. Otherwise, the choice will probably be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration within the employment of the employees is the need of securing the best requirements of effectivity, competence, and integrity.

UNICEF’s energetic dedication to range and inclusion is vital to ship the perfect outcomes for kids.

Government workers who’re thought of for employment with UNICEF are usually required to resign from their authorities positions earlier than taking on an task with UNICEF. UNICEF reserves the correct to withdraw a suggestion of appointment, with out compensation, if a visa or medical clearance shouldn’t be obtained, or essential inoculation necessities will not be met, inside an inexpensive interval for any purpose. 

UNICEF doesn’t cost a processing price at any stage of its recruitment, choice, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and coaching). UNICEF won’t ask for candidates’ checking account data.

All UNICEF positions are marketed, and solely shortlisted candidates will probably be contacted and advance to the subsequent stage of the choice course of. An inside candidate performing on the stage of the post within the related useful space, or an inside/exterior candidate within the corresponding Talent Group, could also be chosen, if appropriate for the post, with out evaluation of different candidates.

Additional details about working for UNICEF could be discovered here.