Apply for Social Media Support for the IPU, Geneva Job Vacancy | Position

The IPU is the international group of nationwide parliaments. It was based greater than 130 years in the past as the first multilateral political group in the world, encouraging cooperation and dialogue between all nations. Today, the IPU includes 180 nationwide Member Parliaments and 15 regional parliamentary our bodies. It promotes democracy and helps parliaments grow to be stronger, youthful, greener, extra gender-balanced and extra progressive establishments. It additionally defends the human rights of parliamentarians via a devoted committee made up of MPs from round the world.

The IPU is trying for help to extend attain, engagement and followers on all its social media platforms focused primarily at its key viewers of 46,000 parliamentarians in the world.

The objective of this Request for Proposals is to pick out a number of suppliers that the IPU can make use of on a long-term foundation to fulfill its editorial wants.

Objectives

Respecting the IPU’s tone and branding pointers, the provider(s) will probably be referred to as on to supply participating social media content material in line with the IPU’s wants and inside quick however practical timelines.

Audiences

The IPU’s major viewers is the 46,000 parliamentarians in the world. Other audiences embody parliamentary employees, the diplomatic corps, authorities, academia and media.

Languages

The IPU’s official languages are English and French.

Scope of labor and deliverables

Instagram

The provider will probably be requested to:

• Research, write and put together content material to make sure each day posts are delivered to the IPU Instagram web page.
• Tag related media/parliamentary/ accounts to extend engagement and followers
• Develop an agreed content material grid of images that follows a set template for visually interesting account (i.e. the checkerboard sample).
• Verify that posted content material aligns and make thumbnail modifications as required
• Regularly create tales to be posted manually
• Dedicate time to recommend the reposting of content material from different Instagram accounts, topic to approval from IPU workforce
• Continue to populate the Instagram broadcast channel with related and interesting content material

Facebook

The provider will probably be requested to:

• Research finest occasions to put up for Facebook every day and draft new content material to stick to finest time coverage for approval
• Research, redraft and reshare related Facebook web page content material from members and different worldwide organisations/ companions
• Share video content material of MPs
• Create polls/questions
• Present detailed Facebook insights with extra particulars of viewers demographics to assist steer the content material to enchantment to the IPU’s audiences

Other platforms and normal social media help

The provider will probably be requested to:

• Ensure that the new IPU threads channel stays populated by cascading accepted content material throughout from X

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• Assist with Hootsuite scheduling
• Support IPU on different platforms together with X, LinkedIn and YouTube
• Explore and analysis new potential platforms for the IPU together with TikTok and BlueSky
• Provide dwell help for IPU assemblies and different occasions as required, together with social media wall moderation
• Create related, topical imagery for consideration for IPU social posts throughout all channels in step with IPU pointers.
• Develop extra Canva templates for particular person posts on all platforms for imagery Organise the Canva folder for simpler entry for the wider workforce to make use of and create new templates for social sharing
• Edit/lower movies for social media platform necessities.
• Support paid promotion campaigns or boosted posts when required

Project Timeline

Proposals must be submitted no later than: 15 January COB by writing to press@ipu.org

Proposals will probably be evaluated thereafter and the provider(s) chosen.

Content of response

Proposals ought to comprise the following:

• Your firm’s {qualifications}, credentials and bios of core workforce
• Brief narrative to explain how you’ll strategy the challenge
• Portfolio demonstrating comparable expertise
• Cost proposals for a each day fee.

Criteria for choice

The IPU will consider every proposal and should contact the prime proposals for follow-up questions or face-to-face assembly.

The IPU will select the provider(s) primarily based on the following standards:

• Experience of the firm
• Technical experience and suppleness to accommodate fast turnarounds
• Quality of portfolio / previous work
• Cost proposal